Návrh zavedení inovativního zdravotního benefitu pro firemní prostředí

Abstract

This bachelor’s thesis focuses on the proposal for implementing intravenous therapy as an employee benefit in the corporate environment. The project, titled Revital IV Strategy, is based on the growing interest in supporting employee health. The thesis analyses the product life cycle, examines the current operation of the service at the clinic, and proposes a method for transferring the service into the corporate setting. Emphasis is placed on organization, financing, and communication with employers. The outcome is a proposal for a mobile solution delivered directly at the workplace, respecting both the capacities of employers and the needs of employees.