Analýza konkurenceschopnosti společnosti podnikající ve finančních službách
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The topic of the thesis is the evaluation of the competitiveness of a company operating in financial services. Using selected methods, the competitiveness of OK KLIENT a.s. was evaluated. Based on the results obtained from the analyses, recommendations were proposed focusing on the most critical areas of the company, the implementation of which could lead to strengthening the company's ability to compete in the competitive environment.
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competition, competitiveness, analysis, strategy, finance, consulting