Konkurenceschopnost stavebního podniku

Abstract

This bachelor thesis focuses on the analysis and evaluation of the competitiveness of the company Střechy Janša, which is engaged in construction activities in the Moravian-Silesian Region. In the first part of this thesis, there is a definition of substantial theoretical facts about the concept of competition and the evaluation methods of competitiveness, which are used in the practical part. At the end of this work, an evaluation is performed, where the obtained results are evaluated, competitive advantages are described and various recommendations are proposed.

Description

Subject(s)

competetition, competitiveness, competitive advantage, SWOT analysis, PEST analysis, Porter's five forces analysis, impact analysis

Citation