Analýza spotřebitelského chování na trhu mobilních telefonů

Abstract

This thesis deals with the analysis of consumer behaviour on the mobile phone market in the Czech Republic and selected countries in Asia. The aim of the study was to analyze the situation of consumer behaviour across selected markets and their comparison. This thesis includes the basic theoretical background of consumer behaviour, characterization of markets, the methodology of data collection and analysis of consumer behaviour in the mobile phone markets. The research was conducted by using a questionnaire survey and the outcome of the research has brought knowledge about aspects of the consumers's shopping behaviour.