Expanze firmy na zahraniční trh
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The main topic of this bachelor thesis is to evaluate the
possibility of the company's expansion into the Hungarian market. The
aim of the thesis is to analyze the exogenous and endogenous environment
of the company using several methods and to evaluate the suitability of
the given market for expansion. Based on these analyses, the thesis
presents proposals and a preliminary budget for the company, where it
evaluates the level of risk and estimates the return on investment.
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Analysis, expansion, foreign markets, international business, e-commerce, e-shop, globalization