Expanze firmy na zahraniční trh
| dc.contributor.advisor | Mikušová, Marie | |
| dc.contributor.author | Holman, Adam | |
| dc.contributor.referee | Káňová, Markéta | |
| dc.date.accepted | 2022-06-01 | |
| dc.date.accessioned | 2022-09-01T07:19:22Z | |
| dc.date.available | 2022-09-01T07:19:22Z | |
| dc.date.issued | 2022 | |
| dc.description.abstract | Hlavním tématem této bakalářské práce je zhodnotit možnost expanze společnosti na maďarský trh. Cílem práce je analyzovat exogenní a endogenní prostředí firmy pomocí několika metod a zhodnotit vhodnost daného trhu pro expanzi. Na základě těchto analýz předkládá práce návrhy a předběžný rozpočet pro firmu, kde zhodnocuje míru rizika a odhaduje návratnost investice. | cs |
| dc.description.abstract | The main topic of this bachelor thesis is to evaluate the possibility of the company's expansion into the Hungarian market. The aim of the thesis is to analyze the exogenous and endogenous environment of the company using several methods and to evaluate the suitability of the given market for expansion. Based on these analyses, the thesis presents proposals and a preliminary budget for the company, where it evaluates the level of risk and estimates the return on investment. | en |
| dc.description.department | 115 - Katedra managementu | cs |
| dc.description.result | výborně | cs |
| dc.format.extent | 2823593 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.identifier.other | OSD002 | |
| dc.identifier.sender | S2751 | |
| dc.identifier.thesis | HOL697_EKF_B0413A050012_S03_2022 | |
| dc.identifier.uri | http://hdl.handle.net/10084/147040 | |
| dc.language.iso | cs | |
| dc.publisher | Vysoká škola báňská – Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | Analýza | cs |
| dc.subject | expanze | cs |
| dc.subject | zahraniční trhy | cs |
| dc.subject | mezinárodní obchod | cs |
| dc.subject | e-commerce | cs |
| dc.subject | e-shop | cs |
| dc.subject | globalizace | cs |
| dc.subject | Analysis | en |
| dc.subject | expansion | en |
| dc.subject | foreign markets | en |
| dc.subject | international business | en |
| dc.subject | e-commerce | en |
| dc.subject | e-shop | en |
| dc.subject | globalization | en |
| dc.thesis.degree-branch | Management | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská – Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-name | Bc. | |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Expanze firmy na zahraniční trh | cs |
| dc.title.alternative | Expansion of the Company on the Foreign Market | en |
| dc.type | Bakalářská práce | cs |
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