Zhodnocení konkurenceschopnosti malého podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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This thesis occupy with competitiveness of the small company. The target of this thesis is to evaluate the competitiveness of the small company and to make suggestions for improve on the basis of the analysis. The competitiveness will evaluate by the PESTLE analysis, Porter´s five forces framework, the index IN 95, the financial analysis and the method GM trend. By this analysis were found a few of the lacks. There are some recommendations for the improvement in the end of this thesis.
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a company, a competition, a competitiveness, a potential, the PESTLE analysis, Porter's Five Forces Framework, the financial analysis, GM trend