Nákladový a tržní přístup k cenotvorbě
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Ginterová, Lada
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis was to outline cost and market approach to pricing. In the first part I deal with explaining and characterizing their pricing and basic concepts. The second part describes the cost and casting approaches to pricing. The pricing is mostly focused on the methods to be used at fixed prices. Finally, I evaluate how people built especially for the price and chat methods are best for them.
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Import 26/06/2013
Subject(s)
price, pricing, cost and calculation approaches, methods of pricing