Vybrané aspekty sdílené ekonomiky v oblasti bikesharingu

Abstract

The diploma thesis will be focused on selected aspects of a shared economy in bikesharing. The theoretical part introduces the issue of defining a sharing economy, the development of a sharing economy, issues of legislation and regulation. Furthermore, the theoretical basis specifically for the area of bikesharig will be presented. Methods of financial and strategic analysis will be chosen for the practical part of the work, such as: spider, PESTLE, Porter's Five Forces, SWOT, IFE and EFE. The performed analysis will be applied to a specific company and all will be set in the context of business on the principles of the sharing economy.