Marketing ve výrobní společnosti
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Authors
Novák, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor work is to draft a marketing concept for modern and customer oriented company. The part of this concept is also the utilization of various management tools with focus on CRM (Customer Relationship Management) system/software that helps companies manage the relationship with customer. This specific tool helps to assign the needs in order to satisfy them
Description
Import 29/09/2010
Subject(s)
customer relationship management, costumer value, CRM, satisfaction, profitability