Identifikace podnikatelských možností žen

Abstract

This bachelor's thesis focuses on women's entrepreneurial opportunities from the perspective of work-life balance, gender stereotypes and unraveling the ideal instruction sheet for successful women's entrepreneurship. The aim of the bachelor thesis is to identify the status of women and to find out the most common reasons for their minority representation compared to men in the business environment by means of a questionnaire survey and structured interviews with women entrepreneurs. The results showed that women often have to choose between career and family due to the impossibility of an ideal work-life balance according to their personal preferences. Fear of failure and planning for motherhood are perceived by respondents as the most important barriers to women's entrepreneurship.