Vliv značky a ceny na hodnocení senzorické kvality džusů

Abstract

The theme of this diploma thesis is sensory evaluation on the juice market. The aim of this study was to analyze if price and brand has an influence on evaluation of sensory quality of orange juice perceived by consumers. The diploma thesis contains the theoretical background of sensory analysis, characteristics of the orange juice market, the methodology of data collection and the results of consumer evaluation of the sensory characteristics of the orange juice. Marketing research was conducted by using a sensory analysis, specifically by product test. In the research participated 100 respondents who tested three samples of orange juice. The results of this research has brought knowledge about consumer behaviour on the juice market and knowledge about price and brand influence on consumer perception of sensory quality of orange juice.