Analýza konkurence na trhu internetových cestovních agentur

Abstract

The subject of my thesis is “The competitive analysis of internet travel agencies”. The goal of my work was to analyze the closest competitors of the INVIA.CZ travel agency and compare them in the area of web pages and processes. The mystery shopping method was chosen for the research as the main one and the observation method as additional one. The result of the research is analyzed in detail and at the end it deduces suggestions and recommendations for the INVIA.CZ company management.