Strategické aspekty řízení malé servisní firmy
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Zavadová, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis „Strategic Aspects of the Small-Scale Services Firm Management“ is to find imperfections of the strategic management in the small-scale firm Lenthai, s.r.o. and suggest changes for improvement. The first part of the thesis deals with theoretical description of what the approach to strategic development is and how to look at it in various ways. The other part brings basic information about the company, characterizes its services and human resources. It includes an analysis and results of an exploration in the fields of the strategic development and resultant recommendations.
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Import 19/10/2011
Subject(s)
Strategic management, internal firm environment, external firm environment, strategic analysis, SWOT analysis, strategic approaches of the small firm