Analýza spokojenosti zákazníků sportovních pohybových center
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Kračmarová, Jiřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis was to determine satisfaction of costumers attending Attack Fitness studio and Aerobic in Ostrava. Both centers lies closely together and offer similar range of services. In each studio was carry out research according to survey investigation and analysis using the method of benchmarking. On the basis of such acquired data was suggested changes and topics which would lead to better performance of both centers.
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Import 26/06/2013
Subject(s)
service, marketing mix of services, customer satisfaction, benchmarking, sport center