Měření spokojenosti zákazníků stravovacího zařízení
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Date issued
Authors
Kubíček, Aleš
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901770
Abstract
The goal of my work is to determine customer satisfaction with the school cafeteria of EkF VŠB-TU Ostrava. In the theoretical part dealing specifically with marketing of services and consumer behavior. Another part of the work is devoted to research methodology, which are also set targets. The acquired datas are analyzed in the analysis of results. Based on the analysis suggest proposals to improve the situation.
Description
Import 01/09/2009
Subject(s)
satisfaction measurement, consumer behavior, catering facility, marketing of services, school cafeteria