Analýza konkurenční pozice značky vitamínů

Abstract

This thesis gives to an explanation of basic conceptions of marketing and marketing research and analyzes the competitive position of vitamins brand. This position is examined on the supply side in pharmacies by mystery shopping. The work presents an analysis product offerings of enterprise EDENPharma and selected competitors on the market. Thesis also explores ways to promote products in practice and the possibility of extending the product portfolio of nutritional supplements manufacturer. In conclusion, the analysis evaluated the overall competitive position of brands and brings suggestions for improving its position in the future.