Postavení online srovnávačů pojištění na českém pojistném trhu

Abstract

This diploma thesis is focused on insurance comparison websites on the Czech insurance market. The aim of the thesis is to analyse current position of insurance comparison websites on the Czech insurance market, evaluation of their pros and cons and suggestions for further development. The theoretical part describes insurance products, especially those that are accessible for online conclusion, further on the distribution of insurance, legal aspects, distribution channels and insurance brokers. In the practical part, there is a research of insurance comparison websites on the Czech insurance market provided as well as their analysis and evaluation. Subsequently, consumers´ attitude towards online insurance comparison websites are evaluated. At the end, the possibilities for the development of online comparators are presented based on their advantages and disadvantages and the influence of digitization on the distribution of insurance.

Description

Subject(s)

Insurance, Insurance comparison websites, Insurtech, Insurance distribution

Citation