Měření spokojenosti zákazníků se službami penziónu
| dc.contributor.advisor | Balcar, Tomáš | cs |
| dc.contributor.author | Vaněk, Michal | cs |
| dc.contributor.referee | Poláková, Kamila | cs |
| dc.date.accepted | 2014-06-10 | cs |
| dc.date.accessioned | 2014-11-06T07:40:36Z | |
| dc.date.available | 2014-11-06T07:40:36Z | |
| dc.date.issued | 2014 | cs |
| dc.description | Import 06/11/2014 | cs |
| dc.description.abstract | Témou bakalárskej práce je meranie spokojnosti zákazníkov so službami penziónu. Cieľom práce bolo zistiť a analyzovať, do akej miery sú zákazníci spokojní so službami penziónu a navrhnúť, ako služby zlepšiť, tak aby si svojich stálych klientov udržala a získala nových. Analyzované data boli získané uskutočnením osobného dotazníkového šetrenia. | cs |
| dc.description.abstract | The theme of this bachelor's theses is customer satisfaction measurement with services of the guest/house. The goal of this theses was to identify and analyze the level of costumer's Satisfaction with the services of the guest-house and to recommend how they could improve their services in order to keep current costumers and get some new ones. Analyzed data was collected by personal questioning. | en |
| dc.description.department | 116 - Katedra marketingu a obchodu | cs |
| dc.description.result | velmi dobře | cs |
| dc.format.extent | 4732080 bytes | cs |
| dc.format.mimetype | application/pdf | cs |
| dc.identifier.other | OSD002 | cs |
| dc.identifier.sender | S2751 | cs |
| dc.identifier.thesis | VAN0063_EKF_B6208_6208R062_2014 | |
| dc.identifier.uri | http://hdl.handle.net/10084/105994 | |
| dc.language.iso | cs | cs |
| dc.publisher | Vysoká škola báňská - Technická univerzita Ostrava | cs |
| dc.rights.access | openAccess | |
| dc.subject | bakalárska práca, meranie spokojnosti, penzión, služby, zákazník | cs |
| dc.subject | bachelor's theses, customer, guest-house, satisfaction measurement, services | en |
| dc.thesis.degree-branch | Marketing a obchod | cs |
| dc.thesis.degree-grantor | Vysoká škola báňská - Technická univerzita Ostrava. Ekonomická fakulta | cs |
| dc.thesis.degree-level | Bakalářský studijní program | cs |
| dc.thesis.degree-name | Bc. | cs |
| dc.thesis.degree-program | Ekonomika a management | cs |
| dc.title | Měření spokojenosti zákazníků se službami penziónu | cs |
| dc.title.alternative | Customer Satisfaction Measurement with the Services of Guest-House | en |
| dc.type | Bakalářská práce | cs |
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