Analýza chování spotřebitele v supermarketu
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is analysis of consumer behavior in the supermarket. The theoretical part is devoted to the characteristics of retail chain Tesco, a purchasing decision-making process and consumer behavior. The analysis is based on collection customer receipts of the Tesco Express supermarket. The practical part contains statistical analysis of consumer purchases preferences and frequencies.
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Import 02/11/2016
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consumer behaviour, Tesco company, supermarket, generation Y, generation X