Analýza zákazníků na B2B trhu
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Authors
Kováč, Jan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis focuses on analysis of customer database of MANUTAN s.r.o. and contains quantitative data about customer behaviour. The aim is to find the features of behaviour and propose recomendations which will help to differentiate approach in communication with the customers and to make marketing decisions easier.
Description
Import 11/07/2012
Subject(s)
Purchase behaviour, purchase decision process, customer analysis, key accounts, B2B market.