Zhodnocení strategického řízení turistického zařízení
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Bartošová, Daniela
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is to evaluate the status of the strategic management of tourist facilities.
For evaluation, there will be used methods evaluating internal and external business environment. These methods include Porter's five forces model, Benchmarking and SWOT analysis.
Created solutions propose the company how to retain and win new customers, how to improve the quality of offered meals and how to improve the financial situation.Results of work allow the company to improve its prosperity and reputation.
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Import 04/11/2015
Subject(s)
Strategy, strategic management, vision, mission, goals, strategic analysis, strategy typologies