Analýza konkurenceschopnosti malého podniku poskytujícího účetní služby

Abstract

This thesis examines the competitiveness of a small business operating in the field of accounting services. The first part of the thesis is devoted to the definition of basic concepts and characteristic methods used to examine the competitiveness of the enterprise. Subsequently, the examined enterprise is introduced and characterized. The practical part of this thesis is devoted to the investigation of the competitiveness of the studied enterprise by means of the analyses defined in the theoretical part of the thesis. After the processing of the partial analyses, the final part models the design and further recommendations for improving the competitiveness of the investigated enterprise.