Marketingový výzkum spokojenosti zákazníků s výrobky dané společnosti

Abstract

This bachelor thesis deals with the customer satisfaction research into services provided by THERM,spol s.r.o. The thesis is divided into six parts. Part 1, the introduction, is followed . The second part, which deals with the characteristics of the selected company. In Part 3 presenting the marketing research theory and customer satisfaction. Part 4, the principal part of the thesis, is the actual marketing research performed by means of a questionnaire in the form of direct questioning. Part 5 provides suggestions and recommendations for improving company services. In the conclusion, the evaluation of the thesis is presented.