Analýza spokojenosti obyvatel se službami obce

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Smejkalová, Eva

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

The thesis deals with the analysis satisfaction measurement with municipal services. The thesis is based on theoretical model of customer satisfaction, service features and marketing mix of towns and villages. Analysis results are based on primary data obtained by survey.

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Import 29/09/2010

Subject(s)

satisfaction, services, marketing mix, town, village, customer, questionnaire, research

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