Sledovanie výkonnosti firmy Narex, s. r. o. pomocou metódy Balanced Scorecard

Abstract

The diploma thesis is dealing with the problematics - Company Performance Evaluation by Balanced Scorecard Method in Narex, s. r. o. with residence in Ždánice. In the introduction part I have described the problematic of company performance measurement. I set the diploma thesis objectives. In the next part I elaborated the problematic theoretical solutions as performance, strategy, Balanced Scorecard Method and its implementation, etc. Next part is dealing with the company Narex, s. r. o. characteristics, its history, business and organization structure. In the practical part I have clarified main company strategy, using Porter and financial analysis. Subsequently I matched up strategic targets, indicators, strategic actions and target values to individual perspectives of Balanced Scorecard Method.