Analýza chování zákazníků na trhu mobilního operátora

Abstract

This thesis describes customer behaviour on the mobile operator market, specificaly T-Mobile customers. Includes T-Mobile company and company environment describtion, theoretical part about customer behaviour, because in this market is their behaviour specific. In the methodological part its stated preparation and realization of the research. In the primary research I used the interrogation method, the secondary research is based on the public secondary information. The aim of this thesis was analyze customer behaviour, their preferences, opinions, positions, satisfaction or using of services and after this results suggest efective proposals and measures for the company and also for the customers.