Identifikace postojů spotřebitelů k udržitelným kosmetickým produktům

Abstract

The topic of this thesis was the identification of consumer attitudes toward sustainable cosmetic products. The main objective of the research was to determine what attitudes consumers hold toward sustainable cosmetics. The partial objectives included examining whether the purchase of sustainable cosmetics or the importance placed on sustainability is related to selected sociodemographic characteristics, and whether the purchase of sustainable cosmetics is associated with environmentally responsible behavior in other areas of daily consumption. The research was conducted in the form of an online questionnaire survey. The collected data were subsequently analyzed and evaluated, and based on the results, suggestions and recommendations were defined.