Strategická analýza vybraného výrobního podniku

Abstract

This diploma thesis elaborates strategic analysis and the description of the current competitiveness of the selected manufacturing company with the intention of assessing the existing strategy and, if needed, based on the results of the SWOT analysis, to propose a new strategy that would lead to the achievement of the determined goals and the mission of the selected manufacturing company. Theoretical part defines particullar analyzes that are the content of this work. The practical part of the thesis describes the current situation of the company, reveals deficiencies and recommendations for their improvements. After evaluation of all the analyses, the most appropriate strategy will be created for the manufacturing company.