Tvorba komunikačního plánu společnosti na potravinářském trhu

Abstract

Resume The aim of the submitted thesis is assess the curent marketing mix of the Company Beskyd Fryčovice, a. s. and propose a new communication plan. The work is divided into two parts - the theoretical and practical part. The theoretical part describes a marketing communication and it´s tools. The application part is initially focused on the characteristics of the company, and continues in marketing research, which analyzes the current mix of communication within the B2B market. The research is then designed a new marketing communication plan for the period 2010 - 2011.