Strategické řízení v podmínkách vybrané organizace

Abstract

The aim of this thesis is to evaluate the strategic analysis, which provides a comprehensive picture of the ABC Company, Ltd., to reveal strengths and weaknesses, through the proposed strategy to improve the existing situation of the company. The thesis is divided into two parts, theoretical and practical. The second, empirical part, follows theoretical concepts and describes selected analysis - PESTEL analysis, Porter analysis of five forces, a description of the internal environment, SWOT and Financial Analysis. Part of the second section is also a Chapter where I propose a strategy for future development, which should have a practical importance for management of the company.