Hodnocení konkurenceschopnosti vybraného podniku

Abstract

The goal of the diploma thesis is the evaluation of the competitiveness of the selected company. The theoretical part is focused on the fundamentals and selected methods and techniques related to the evaluation of the competitiveness. As the basic methods are used external and internal business environment analysis (PESTEL analysis, Porter´s five forces model), portfolio analysis (matrix BCG), financial analysis and SWOT analysis. In the practical part there are analyzed data of the company FARMAK, a.s., as obtained in the preparatory phase from the publicly available and internal sources. This input of the informations is covering the last five years and more. All the conclusions resulting from the analyzes are summarized by SWOT analysis and subsequently this summary is used as a basis for the part of the thesis dealing with the recommendations for owners and managers of the company.