Faktory ovlivňující spokojenost zaměstnanců napříč generacemi

Abstract

This study explores generational differences in work motivation and employee satisfaction within three manufacturing companies. The primary goal was to identify the distinct motivational factors and needs of Generations Z, Y, X, and Baby Boomers, using these findings to suggest practical improvements for HR strategies. In the theoretical section, I outline key concepts of motivation and human resource management, particularly in the context of the Czech labor market. The practical analysis is based on original quantitative research conducted through a questionnaire survey (n = 117). By applying statistical tests—specifically the Kruskal-Wallis test and Spearman’s correlation coefficient—I confirmed significant differences regarding demands for work-life balance and flexibility. It appears that the youngest generation exhibits the highest level of dissatisfaction in these areas. Furthermore, the research highlighted that communication with management acts as a hygiene factor, meaning it is essential but does not directly increase overall satisfaction. The final output of this work consists of a set of recommendations, including the digitalization of shift scheduling, the implementation of a Cafeteria benefit system, and the development of soft skills for line management.