Návrh strategie pro malý podnik působící v oblasti elektroinstalací

Abstract

The diploma thesis deals with the development of a strategy proposal for a small enterprise EFG s. r. o., which operates in the field of electrical installations in the Olomouc region. The aim of the work was to propose strategic steps for the future direction of the company based on a comprehensive strategic analysis of the external and internal environment. The theoretical part defines the key concepts of strategic management and characterizes the analytical tools. In the practical part, an external analysis is performed after the characteristics of the selected company, for which the PESTLE method and Porter's five forces model are used. The VRIO method and financial analysis are used to evaluate the internal potential of the company. Partial outputs of the individual analyses are synthesized within the SWOT method, while the use of the offensive SO strategy was proposed based on the TOWS matrix. The proposed strategy is structured into four sections and focuses on the implementation of smart building management systems, digitalization of internal processes, modernization of online presentation and streamlining of employee care. The proposal respects the established high financial stability of the company, when it is capable of implementation only from its own resources, and reflects current technological trends in the field.