Analýza marketingu florbalových klubů

Abstract

My bachelor thesis is focused on the analysis of marketing floorball clubs that play the highest floorball competition nowadays. This work is divided into two main parts, theoretical and practical. The theoretical part explains the key terms such as the marketing mix, marketing communications and SWOT analysis.The practical part contains the characterization of their own clubs, marketing mix, especially marketing communications, as well as an evaluation questionnaire, that I have identified the further development of marketing communication from, strengths and weaknesses. At the end of my work I summarized the whole bachelor thesis including proposals identified and recommendations.