Návrh strategie společnosti Linea Nivnice, a.s.

Abstract

Diploma thesis is dealing with the problems of strategic management. The main aim of the work is to propose a suitable strategy to the company LINEA NIVNICE, a.s. On the basic of the theoretical findings, there was made a strategic business analysis. Within the analysis internal and external environment of the company was characterised. There was used PEST analysis, Porter's five forces analysis, Audit of resources, Financial analysis and SWOT analysis. From these analytical methods the proposal of a new strategy aimed at exporting to Poland was evolved. By the proposed strategy company could improve its competitiveness and market position.