Měření spokojenosti zákazníků se službami Airbnb
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Vysoká škola báňská - Technická univerzita Ostrava
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This bachelor thesis deals with measuring customer satisfaction with Airbnb services. The aim was to find out customer satisfaction with Airbnb services and what factors influence their satisfaction the most. The work is divided into a theoretical part, which describes the definitions of basic concepts and characteristics of the market using relevant literature and articles. The practical part is focused on the analysis of data that were obtained using an online questionnaire survey. Moreover, the results were used to formulate proposals and recommendations.
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Measuring customer satisfaction, Airbnb service, Short-term accommodation in Airbnb, Measuring customer satisfaction with Airbnb services, Measuring customer satisfaction with short-term accommodation, Airbnb customer satisfaction, Tourism, Marketing research, Shered economy