Strategická analýza pro firmu Distribuce detergentů s.r.o.
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Pavelek, Tadeáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This master thesis is focused on strategic analysis of a company. It describes the methods and execution of external and internal analyses which influence the company activities. The purpose of these analyses is to reveal the qualities and insufficiencies of the company. The outputs are subsequently summarized in SWOT analysis into comprehensive form and on its basis are given suggestions for the future development of the company.
Description
Import 06/11/2014
Subject(s)
Strategic analysis, external environment analysis, internal environment analysis, PEST analysis, Porter five forces model, financial analysis, SWOT analysis.