Zpracování podnikatelského plánu vybrané společnosti

Abstract

The subject of the bachelor thesis „Processing the business plan of the selected company“ is processing the business plan for a fictitional enterprise. The theoretical part of this thesis is focused on the explanation of concepts, which are important for the beginning entrepreneur and the clarification of legal standards. The practical part is focused on the creation of a specific business plan for the enterprise offering hookahs. The goal of the thesis was the business plan. During the work were used economic methods for the analysis of the external and internal environment of the enterprise. The SWOT analysis discovered strengths and weaknesses, and attractive opportunities. There have been established the greatest threats to the project. PEST analysis added a detailed look at the surroundings of the enterprise. In the penultimate chapter is created the financial plan of the enterprise. Based on the data provided from competing companies were established the costs and projected returns. From the results we can come to the conclusion that the business will flourish.