Analýza nákupního prostředí prodejen s drogistickým zbožím
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Authors
Horutová, Veronika
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
shopping environment; retail; drugstore; mystery shopping; DM – drogerie markt; Rossmann; Schlecker
Description
Import 11/07/2012
Subject(s)
Shopping environment is very important as it influences the customer during his purchase and beyond. Close contact with him is bound just at the point of sale. Fort this thesis is to analyze the shopping environment drugstore chain stores DM, Rossmann and Schlecker in the city of Ostrava and their subsequent comparison.