Tvorba strategickej analýza vybraného podniku

Abstract

The goal of this thesis is to evaluate the current situation of a company based on strategical analysis, and then make recommendations that could improve the company’s performance. The thesis is divided into 6 chapters, however the core is made of chapters 2 and 3. Chapter 2 focuses on explaining theoretical knowledge about strategical analysis, methods of analyzing external and internal environment and methods of calculation of key indicators. In chapter 3 the theoretical knowledge is put into practice on real company. The last part of the work consists of evaluation and recommendations which the company could benefit from.