Strategie územního celku Hlučínska

Abstract

The graduation theses is focused on the strategy of the largest establishment of Hlučínsko, the town Hlučín. The goal is to analyze the current state of the city, its strengths and weaknesses, opportunities and threats and propose possible solutions that will improve the situation of the municipality and its development. The first part is devoted to theoretical knowledge, especially the description of the SWOT analysis and strategic plan for the city. Then I outlined the differences between the strategy of terriotrial complex and organization strategy. The second part focuses on the identification of the area. I first tried to characterize the Hlučín as a whole, followed by more detailed characteristics of the selected municipalities Hlucin. I define the history and especially a profile of the city. In the third part I cover a comprehensive SWOT analysis of selected location. Based on the SWOT analysis and situational profile of the city I try to propose priorities and actions for the further development of the analyzed territory at the end.