Trvale udržitelný rozvoj cestovního ruchu v rekreační oblasti přehrady Olešná

Abstract

This thesis deals with the sustainable development of tourism in the Olesna Reservoir Area in Frydek-Mistek. Aim of the thesis is to provide suggestions and recommendations that could help improvement of tourism in the area. Thesis consists of two parts: theoretical and practical. The theoretical part includes the analysis, after it I describe the enterpreneurs who operate in the area. According to the marketing research in the practical part I analyse informations obtained from the sample of 128 respondents. The obtained data were used in the SWOT analysis, which suggests strengths and weaknesses of the Olesna area as well as threats and opportunities. Three priority axis are proposed then – 1. Free Time, Culture and Sport Activities, 2. Accomodation and Dinning, 3. Marketing. In the conclusion are mentioned proposals which could improve the attractivity and sustainability of tourism in the area. Suggestions and recommendations are matched to three mentioned priority axis.