Společenská odpovědnost firmy ve vybrané organizaci

Abstract

Corporate Social Responsibility in Selected Company This thesis is devoted to issues of corporate social responsibility Randstad, Ltd. The first part deals with the theoretical background of the topic. I explain the history of issues, basic concepts and theories and I mainly characterize by three pillars of corporate social responsibility. Another part gives the characteristics of the company. The practical part focuses on analyzing the current situation in the enterprise. An analysis of the situation, I conducted through interviews, using the voice recorder as I conducted a content analysis of internal data and information was supplemented by individual interviews with tribal employees. In conclusion, analysis of each pillar, I propose appropriate measures to improve CSR in the company. This would increase the attractiveness to job seekers, clients and potential investors, and especially competitiveness.