Postavení vybrané firmy na trhu nerostných surovin

Abstract

This thesis is focused on the development of economical situation and competition advantages of the company Sedlecký kaolin a.s. which operates in the field of mining and producing caolin, clay, stone, bentonite, zeolite and other materials. Based on information gathered by means of chosen strategic situational analyses it evaluates the competitive situation of the company on the market and its ability to face the competitive pressure from other companies. The thesis includes the description of the company, its structure, description of its surroundigs and defining the strategical situational analyses involving PEST, SWOT analysis, Porter’s five forces model and the inner company environment. The proposals and actions of theses analyses are outlined in the conclusion of this thesis.