Marketingový průzkum spokojenosti zákazníků
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Beránková, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of my thesis is marketing customer satisfaction survey of APS Co. customers. The thesis is dividend into theoretical and practical part. The theoretical part deals with marketing research and customer satisfaction issues. The next part includes presentation of engineering company APS Co.The practical part contains satisfaction survey of the APS Co. customers, based on questionnaires. The final section contains recommendations for the copany APS Co. The aim of the marketing research is to asses customer satisfaction and to strenghten our market position.
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Import 03/08/2012
Subject(s)
marketing research, customer, customer satisfaction index, qouestionnaire, engineering, methods of obtaining information, competitivenes