Analýza spokojenosti občanů obcí dotčených těžební činností

Abstract

The target of my thesis is analyzing resident's satisfaction who live in villages or towns impacted by black coal mining. In the theoretical part I have explained the process of marketing research and characterized the most used methods of marketing research. In the analytical part of my thesis I have realized marketing research. The target towns, where I was investigating the satisfaction of their inhabitants, were Ostrava, Karviná and Orlová. I handed over my questionnaire to one hundred people in every town. I have evaluated results of my research in lexical and geographical way alike. In the last chapter I have suggested possible solutions for increasing satisfaction of people living in the above mentioned towns.