Uživatelské testování webu cestovní agentury
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This thesis is focused on user testing of travel agency's website. The aim of the thesis is to evaluate a usability of the new website and revealing shortcomings and errors which prevents users from working with the site. Data are collected by using qualitative research method, concretely user testing, and then analyzed. There are recommendations that will increase the usability of the website based on the results of the analysis.
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Import 02/11/2016
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Travel Agency, Website User Testing, Usability Testing, Website, Internet mMrketing