Příprava a organizace sportovních akcí

Abstract

This thesis focuses on clarifying the challenges of organizing basketball sports events depending on the venue, and describing the development of organizing benefit collections associated with these events. These events are organized by the association UniEvents z.s. The theoretical part defined the basic concepts related to the organization of these events. The practical part focused on a detailed analysis of all organized events and an analysis of financial collections. Using the method of observation, questionnaire survey, personal interview, and two SWOT analyses, the goal of the work was clarified and appropriate recommendations were proposed.