Návrh strategie a postupu její implementace ve společnosti Mazurek, s.r.o.

Abstract

The purpose of this thesis is a business strategy design and design of its implementation. The company chosen for this project is Mazurek, s.r.o. Business strategy must reflect the particular conditions of environment in which the company operates. Therefore it was necessary to perform a strategic analysis before strategy setting to uncover opportunities and threats and to find what strengths and weaknesses of the company are. Strategy analysis results were summarized within SWOT analysis, which was a basis for the right strategy selection, suitable for Mazurek, s.r.o. There was also proposed a way of chosen strategy implementation. At the end of the thesis a risks analysis was performed to evaluate risk factors related to the selected strategy.